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Services: Execution Empress/Vision Magician

Client was a new company and experiencing significant growth in volume within second year of business. Needed an Operations Manager to assist with SOPs as well as additional marketing materials and branding.

Notable Highlights:

• Created and implemented standard operating procedures across all departments

• Increased cross-functional communication between field teams and back office

• Managed high-volume installs while maintaining contractual standards and client satisfaction

• Led operational efforts contributing to more than $1 million in company profit during 2024.

Services: Execution Empress/Vision Magician

Little Luxe Adventures evolved from a travel service into a full ecosystem brand with emotional depth, visual identity, and multi-tiered potential. It now serves as both a business and a movement — modeling strength, softness, and intentional motherhood through travel and cultural connection.

Notable Highlights:

• Successfully launched aligned sub-brands (Modern Luxe Moms + Luxe Tots)

• Built consistent brand voice across personal and professional platforms

• Developed monetizable content rhythms for future community-based products, events, and partnerships

Service: Vision Magician

The clients wanted to turn a personal, tech-inspired pun into an elevated home bar brand — Fuzzy Logic. The challenge was how to create a concept that felt witty and intelligent without losing the luxurious, modern edge.

Fuzzy Logic became more than a home bar — it evolved into a branded mood, complete with logo, cocktail menu and business potential. Fuzzy Logic has an identity that could support future product development (custom glassware, mixology kits, bar prints) or boutique hospitality offerings.

Notable Highlights:

• Finalized brand palette: sleek purple, chrome, and steel aqua

• Created signature cocktail names and recipes (e.g., Terrabyte Me)

• Developed concept for speakeasy layout and sensory vibe

• Positioned brand for future product expansion

Service: Vision Magician

Two clients came to Melissa with the challenge of combining their individual businesses into a combined business with its own identity. The Crafted Crumb is a fusion of nostalgic baking, personalized gifting, and heartfelt design.

The Crafted Crumb is ready to launch with a clear, consistent brand voice and visual identity. It’s more than a crafting business or hobby — it is a feel-good gifting experience.

Notable Highlights:

• Developed dual-offering model: baked goods + sublimated custom gifts

• Created signature brand logo and brand kit

• Designed custom packaging experience and gifting bundles

• Built foundation for future Shopify site and pop-up shop expansion.